The Story and creation concept of Preti
【Brand Story】
Interpreting the Soul of Jewelry in the Name of Art
Preti Jewelry is an original art jewelry brand born in Macau. More than just a jewelry boutique, it represents a journey of exploration spanning over fifteen years,
co-written by two soulmates deeply passionate about both art and gemstones.
We truly believe that a true piece of "Art Jewelry" requires not only the exquisite craftsmanship of an artisan but also the profound artistic cultivation and broad perspective of the designer.
Preti was born from a desire to share this unique "Preti Aesthetic" and an artistic lifestyle with those who pursue the ultimate in beauty.
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【Professional Background】
A combination of Expert Gemology and Artistic Heritage
The founders of Preti possess a profound professional background, holding Master’s degrees in Arts and having cultivated their expertise in the jewelry industry for many years.
To ensure the utmost professionalism, we have obtained numerous internationally authoritative jewelry certifications and qualifications:
▍Gem-A (The Gemmological Association of Great Britain):Diamond Diploma
▍GIA (Gemological Institute of America):Graduate Diamonds / Accredited Jewelry Professional / Graduate Pearls
▍Guild Gem Laboratories: Gemologist
▍Gübelin Academy (Switzerland):Coloured Gem Professional
▍HKIG (Hong Kong Institute of Gemmology):Jadeite Jade Diploma
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【Design Philosophy】
Inspiration in Motion, Styles Across Time and Space
Our design inspiration stems from our exploration of the world.
Over the years, our footprints have covered numerous nations—from the brilliance of the Italian Renaissance to the free-spirited nature of Eastern European Bohemia;
from the ornate complexity of Western European Baroque to the geometric modernism of 20th-century Art Deco.
Fine art paintings and exotic cultures serve as endless sources of enlightenment for Preti. We infuse these aesthetic elements, which transcend time and space, into every Preti creation. We reject industrialized mass production, adhering instead to a creative attitude of "meticulous deliberation,"
striving to unite aesthetic concepts with perfect craftsmanship.
At Preti Jewelry, every piece is an artwork with a story. We do not merely sell accessories; we convey a steadfast commitment to beauty.
Welcome to our world of art jewelry, and experience the unique Preti style, crafted with ingenuity and originating from Macau.